Hi, I know I am probably going to sound really dumb asking this question, but can anyone explain in simple terms what the following Bing Keyword result headings actually mean and are telling me; Clicks From Search Appeared in Search Average Search Click Position Average Search Appearance Position Average Search Click Position - is this the SERP for the keyword when it appeared [generated an impression]? Average Search Click Position - is this the average SERP when it was clicked on and generated a CTR? Appeared in Search - is this the number of times my site has appeared in search results between two dates for a given keyword? Clicks From Search - not sure about this