Where can I get tutorial about links? I don't know what a link is or how to build them to a site or domain name. And what is this about 400,000 competitions in keywords and stuff like that? I'm I wrong if I think advertising my site in Newspaper is better than all these Technical stuff?
Yes it is better when you need direct traffic. But backlinks are very important if you want to achieve good serps and attract customers through search engines.
Newspapers have only a limited reach and they can give you visibility with only limited audience.... whereas your efforts with online promotion would cater you to international audience! To get you started on this topic... here's something explaining you the basics of backlinks! Regards, RightMan
I have been building links for years and get more confused. First, the links built before got less and less weight. Plus some sites started to use no follow and the links you worked hard to build just evaporated. Second, even with many quality links such as Yahoo directory business.com, i did not see any increase in SERPs. So far, the most useful links i feel are deep links especially natural links in text. Therefore, the best bet to get links are: Creating original and useful content and wait some one to link your pages
Links are not confusing at all. A link from one site, to yours is a backlinks - simples. How you get them will vary; Participate in forums, and once permitted add a link in your signature. Dont just spam or add "thanks for this" type posts, be sure to add value. Add blog comments. Search for blogs in your niche that have open comments and leave something on topic - as above, dont just say "nice post" or "thanks i will definatly read your site" type comments as they tend to be spam. Leave something on topic, at least a sentence or two. Leave a hyperlink at the end. Write articles - it doesnt take much to write an article - add it to one of the various article directories and include a link in your author bio. Social bookmarking. Most are free to join. Signup, bookmark your sites, pages, and articles. Some are devalued nowadays, such as social bookmarking - while some people insist on doing it just one quality backlink will outweight an entire social bookmark campaign... the difference is, social bms are easy as pie to get and dont cost anything. At the end of the day, if your blog/site is good and has decent content, people will link to it anyway..... this is what you are after in the long run
You need to do both things if you can. Newspaper Advertising will bring good traffic but what about those who are going to your competitor site just bcz he is #1 in Google? got my point? Try to build some High PR (Dofollow) backlinks and also advertise in Newspaper for maximum exposure.