Hey all ! ok, i'm really confused lately on how to structure some keywords/adgroups, thought someone might be able to give me some advice. i have campaigns split into separate services, i know that is good. but the problem is some services can be called several things, as an example lawn mowing can also be called grass mowing (same thing just a different term). and words like house, building, home, property also mean the same thing (in the search terms i'm targeting anyway) so what i'm confused about is should i have lawn mowing and grass mowing in the same adgroup? or separate? even though they are the same thing. ok, say the service was cleaning (again, example only). There could be house cleaning, home cleaning, building cleaning and more, should all these be in separate ad groups, or just one, as they are all in fact "cleaning" or mowing" or " whatever service" but not different services just a different term meaning the same thing. if i was to separate everything in separate ad groups then some would only have 2 or so keywords in each, and if i have more adgroups for each match type then that is a lot of adgroups. now i don't mind in creating many adgroups (i think the more separation the better), that's not the issue, i just need to learn what is the right way to structure all these sorts of keywords that basically mean the same thing. hope i explained myself ok, and thanks in advance for any help. j
You usually get better results if you have separate groups for each theme. The reason is that you can create ads tailored around the word. So, in your Lawn Mowing group, you would not use "grass cutting" in the ad which belongs in the Grass Cutting group. People tend to notice and click ads more if it contains the exact term they used in the search. Plus, the words are bolded which kind of helps, although it's not the only thing. In your second example of house/building cleaning, same thing. In this case, someone using "building cleaning" is not thinking the same as those using "house cleaning". You therefore create an ad for that demographic. If I want to clean my building (I'm assuming you're thinking the offices inside), your ads would be totally different than the ads for you to come in to clean my apartment. My needs and wants to clean my apartment is different than the needs and wants to clean my office. > then that is a lot of adgroups. So what? The idea is to optimize everything. That's how you'll make more profits. If you're not willing or able to do that, don't do it. A few dozen groups is nothing. Try my newest client with 150,000 items and therefore that many groups (well, eventually anyway. "Only" 35,000 so far).