Hi there, We are about to restructure our 60 keyword campaign that we used to run nationwide but now want to target by all 50 states thus landing people on different landing pages. Before we do this I wanted to run it by you here and see if there is anything we're winning or loosing in this case. What if Google won't determine the region where the searcher is coming from? Will our ad be removed from results? Is it even good to go after each state even though our service is nationwide? Should we run 2 campaigns at the same time ... Regional and Nationwide? How will google serve the ads? Pretty much the question is... what should we know before we do this?
I don't know your intentions here, but Adwords will not provide you a tool for different landing page for each state - you will need to provide/develop in your own site a tool that redirect the user to each of 50 different landing page detecting the user state by his ip. If you run regional for all 50 countries instead of Nationwide - the only difference I *think* is that your ads would display the user city bellow then - but I don't know if G allow this kind of regional targeting (for all regions of a country) I don't think that this is relevant: not sure if this occurs: as soon G determine that someone is from Us probably it can determine his region - otherwise probably this is 1% of the cases that you may ignore. See no advantage, I would go nationwide as it is the standard way to deal with it. don't think so. Google would share the traffic in both campaigns. Cloning a campaign should be avoid: Is hard to maintain (need to do changes 2 times) you also split the statistics and the Quality Score power.