Help reading yieldmanager report

Discussion in 'Pay Per Click Advertising' started by Deadpool, Jan 17, 2011.

  1. #1
    Greetings

    Sorry for the newbie question, but like the title says, I need some help reading my yieldmanager report. My stats are this:

    Impressions: 3,286,364
    Clicks: 3,865
    Conversions: 164
    Click rate (%): 0.14
    Conversion rate: 5.55
    Net pub comp: 200.18
    Net eCPM: 0.07
    ROI: 66.88
    Currency: USD

    Now, Net Pub Comp is supposed to be my overall gainings, right? However, I have received $805.72 so far.

    Can anyone help me reading this?

    This is for CPM with no pop-ups or pop-unders, by the way.

    Thanks in advance
     
    Deadpool, Jan 17, 2011 IP
  2. dungdenvn

    dungdenvn Well-Known Member

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    #2
    As I know, this is CPC, not CPM because i'm using yieldmanager too and they pay base on CPC. As I understand, your earning is 200$ ... did you get 805$ ? that's so weird and you should be happy about it :)
     
    dungdenvn, Jan 17, 2011 IP
  3. Deadpool

    Deadpool Peon

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    #3
    What I find weird is that this has been going on for several months now. Isn't there other explanation for this other than "error on the network part"? Also, maybe I'm earning even more and the reports are false in some way...

    As for CPM/CPC, I was told by the ad network that this was CPM. I even received reports based on how I was doing, volume wise.

    I am very happy with the 800$, by the way.
     
    Deadpool, Jan 18, 2011 IP
  4. chrda

    chrda Well-Known Member

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    #4
    The ROI (return of investment) is that in $ ? So the numbers tell us how much the network is making on your ads?

    Because with Technoradi media (yieldmanager) i have the ROI at 400+
     
    chrda, May 20, 2011 IP