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Help: Onkyo brand

Discussion in 'General Marketing' started by isabelsgab, Apr 16, 2015.

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  1. #1
    Hello everyone!
    So... I am doing a Marketing project about Onkyo (said to be "the leader of the home theater and digital revolutions") and more specifically, Onkyo headphones. It happens that besides the difficulty of getting information about the company, it seems to have no marketing (almost) at all. (https://www.youtube.com/user/OnkyoUS)
    Do you know the brand? And what do you know about its Marketing Strategy and its its target market?
    Also, where can you buy their products besides bestbuy (yeap, in my country Onkyo products are only sold in one retail store and onkyo headphones are not sold at all, so I can use some help)
    Thanks in advance :)
     
    isabelsgab, Apr 16, 2015 IP