For a company called Collectica (www.collectica.com). I thought it was a weird market, but they are making money --> my company is translating some materials for them. The problem is that they don't show up on any of the main or secondary keywords they are in, e.g. coins, or ancient coins, etc., if you use a SERPS tool to check placement. Any help or ideas in what they could do to better optimize themselves, i.e. get into the top 10 or 20 for the keywords they want?
Hi native, just to let you know, the keywords eg.coins, or ancient coins, etc are highly-competitive keywords. If you do a keyword research,you will come to know about the exact position. So,I feel, they do not show up. Always start your keywords optimization with semi-competitive keywords like for example like historic ancient coins, rare ancient coins etc..
So I assume it is a non english website. It may get visitors from the non .com of google (e.g. google.co.uk or google.be)
I guess I was asking what specific code changes/meta enhancements,etc. they could carry out to start appearing on google's results for the keywords