Help on Keyword Research

I have some problems with Keyword Research. I don't know what Keyword should I pick ...

The data is from Google Keyword Tool
Keyword 1:
3600s/m CPC: 0,05€
When I search on Google I see a lot of Ads

Keyword 2:
3600s/m CPC 2€
When I search on Google I don't see any Ad...

The point here is: should I trust on Google Keyword Tool or the Ads? I doubt that someone will pay 2€ for a keyword, and I don't see any ad for the keyword ... To keyword 1 I doubt that with all of that ads I only get 0,05€ paid.

I hope that you understand my question

Thank you

 

i should go for keyword 1 since you found out there are way more ads for that keyword

 

So Google Keyword Tool is untrustable?

 

i dont think it is accurate... you can use it as a base though

 

You won't believe how much people are willing to pay for a single click. The tougher the niche and the broader the keywords, the higher the price. For debt or insurance, prices per click in the range of $10 and up are not unusual. Of course these are million dollar budget companies that can afford to pay prices like that, not your average internet markerter.
From which country are you trying to look at the ads? Maybe nobody shows ads in your country for the $2 keyword, but plenty of people show for the $0.05 keyword.

 

I would trust the keyword tool but would search for a higher trafficked keyword.

 

Use keywordspy.com !

 

Well mostly the Google Keyword Tool provides inaccurate results. You should research more if your niche has hard competition. Else go with Keyword 1