Is it worthwhile creating a site for a keyword which has a max bid of $9.50 on overture? The keyword was searched about 20K times in the last month. The topic is also of my liking and creating of content would not be much of a problem. I am new to adSense and still not sure of the financial feasibilty. Help me decide
The nine dollar keyword is meaningless, as far as your earnings are concerned. You should NEVER pick a niche based on a top bid. Take Mesothelioma, for example. People know that AdSense pays PENNIES for that keyword, yet the top bid is $11 bucks. If you look at overture bids, you'll see how quickly the bids are dropping off. That's a sign of a bad AdSense niche. In a sense, you are better off going into a niche where the top bid is 80 cents and the 10th bid is a 50 cent, because it's a sign of stable earnings for you. You can ignore top 3 bids, because you won't make even one fifth of that, I can guarantee that.