Hello, I found this on one affiliate program eg1:- Payout: $1.00 / Conversion What is Conversion and Lead? eg2 :- Payout : $0.5/Lead Thnx, Ayush
A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department is typically responsible for lead generation. Pursuing and closing leads normally falls to the company's sales department. For example, a vendor will display their wares at an industry trade show, hoping to attract the attention of qualified buyers attending the exhibit. Each inquiry for more vendor information would be a "lead," which might subsequently be developed into a sale. In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators. The Conversion rate is defined as follows: Conversion Rate = Number of Goals/Visits Hope, this information is clear.