Would really appreciate some advice Does anyone know what to do if google ads aren't showing your sales attributions accurately?
Hey there, I feel your pain! Google Ads attribution can be tricky for B2B SaaS with complex sales cycles. Here are some tips: Attribution Model: Review your current attribution model (Last Click, First Click, etc.) and consider a multi-touch model that reflects the longer B2B buyer journey. Data Tracking: Double-check your UTM parameters and Google Click Identifier (GClid) setup. Inconsistent tracking can lead to inaccurate attribution. Conversion Tracking: Ensure conversions (free trials, demos) are properly tracked within Google Ads and synced with your CRM/sales tool. Consider Assisted Conversions: Look into assisted conversions in Google Ads to see which touchpoints (organic search, social media) might be influencing conversions even if they aren't the last click.