Hi Guys (and Gals), Putting together my first sales page and about to send out a bunch more recommendations to the designer but would like to get input from the Digital Point community first. Let me know what you think of this sales page for an SEO business product: http://www.startseocompany.com/enterprise-seo/ Be Brutal!
Frankly, it doesn't attract my attention. The sales letter background should be in white color so that easy to eyes. The page is too wide, hard to read. decrease the width will definitely help to improve it.
Its not awful, but it defineatly needs some work. Wheres your headline? This should be the first thing on the page to grab the readers attention. The background is far too disctracting The page should not be that wide Your lines are too long - split the text up Lack of emotion in your phrases Contrast - use bold text to add depth to a word not all text in solid black You dont have a guarantee You dont talk about the reader
Here is my personal reviews 1. Your logo need to be adjusted. It is a too wide and not attractive. If your sitename is that long, why don't you use a shortname or symbol instead. 2. What is "Follow me on Twitter" ar the right header? It is almost blind for me and I assume it would be blinded for most visitors too. 3. Your background color is...suxx to be honest. Did you ever consider to change your designer? He / She has no creativity with color usage at all. This image (http://www.startseocompany.com/images/graygradient.jpg) is totally BS when use it as background color and make your site degraded. 4. Your fonts need to be adjusted for both "Size" "Font" and "Color". See the header right next to the video. How on earth your designer chose to use white color font with light blue background? It is hard for an eyes, and look so bully. Needless to say with other fonts below. Bottom Line : Your layout need a lot of works to do for improvement. Wait for comments from others.
Maybe try some premade lading pages templates? Check out ProLandingPages.net Saves You a lot of trouble of getting a professional look
maybe a slightly more "techy" look too? I didn't read it all but it has a slightly bland look about it. Not bad, but not eyecatching either
Large Font and the background is not friendly to my eyes. If you have a gradient background and repeat it then that's the result. I think you can go with plain color cool to the eyes of the reader.
It needs a lot of work. Like everyone else has mentioned the background makes it much harder to read. Don't make the prospective buyer work to read your salesletter. Use easy on the eyes backgrounds, font colors, and use short paragraphs for starters. You don't have an opening headline... at least not one that offers a big benefit to the reader that will encourage them to keep reading. Lose the video completely or put something that is specific to your product. Your sales letter reads like an article, not a salesletter. My advice to you is to hire a professional copywriter to write something much more effective for you. Your budget doesn't permit that, then pick up Dan Kennedy's book "The Ultimate Sales Letter" (about $10-15) and read it. Each chapter will take you through building a solid basic sales letter step-by-step. Being able to write decent copy for your own business is the most valuable skill for any online marketer to develop. There will be times where either your budget or your time constraints will dictate that you need to write your own copy. Do it reasonably well, and your marketing efforts will flourish. Do it badly and your marketing efforts will tank. Good or great copywriting is the most expensive task to outsource (thousands of dollars) because it's that important. Every ultra-successful online marketer that I know has good copywriting skills. Food for thought, Mike