I have a horrible time getting people to click on my ads, it just seems to be a spot which I can never improve on. I dont know weather its the way I'm thinking or what? To show how I fail misrebly at creating ads I'm going to create 4 right here. Two for weight loss, and two for muscle building. Just 2 random niches both of which I failed to get peoples attention Weight Loss example: Keywords: lose weight fast for a wedding lose weight fast for wedding lose weight fast wedding lose weight for a wedding lose weight for my wedding lose weight for the wedding lose weight for wedding lose weight for your wedding My Ads: Wedding Bells Ringing? Need Fast Weight loss For A Wedding? Find Out How You Can Steal The Star Light Lose Weight For A Wedding Undercover Methods Reveal How You Can Achieve Fast Weight Loss. Muscle Building Example: Keywords: learn to build muscle build muscle quickly build muscle fast muscle building secrets how to build muscle Ads: Aggressive Muscle Gains Need To Quickly Pack On Pounds? Learn My Secrets Now! Secrets To Build Muscle Fast Learn How You Can Build Maximum Muscle in Minimal Time I am above the character limit on some of those ads (and my spelling maybe off). I know most of you guys are going to tell me testing is everything and I agree but just give me you're opinion on the way I write my ad copy, because so far I suck. Thanks, Mohamed
It's weird how i am running into the same problem... my impression is always HIGH about 600-800 page impressions per day but no one wants to click on any ads... LOL it's like people are all educated not to make us money... Did the economy hit on ADS too? lol
I would be careful about what all specifics of your site and campaign you share on this site. You never know when you competition may be reading or you may even create some new competition by listing your keywords and so forth. You may test some new advertising agencies and see if you get better results or simply mix up your keywords and see if this helps or hurts, any change is a good test as long as you have some method to track it and see a metric associated with the changes you make.
I agree but I'm not apart of those niches anyways, if they wanna take the keywords be my guest I just picked that those keywords off the adwords keyword tool and grouped them not mine at all. I just wanted to give an example of how much I stink at this lol. And yea I have also tried Yahoo search marketing but not much luck there either. In my short marketing life I have only ever created one ad with a ctr above 2.5%!
Are these for search or content network? You need to approach them differently for each delivery method. For search, having the exact keywords that have been searched for at least once, even better twice - in the ad is vital - you can use DKI to achieve this, or just put your keywords and varients of them in very small tight groups and write your ad for that group For the keyword "Lose weight fast for a wedding" the ad should be something like this Lose Weight Fast for a Wedding Need Fast Weight loss For A Wedding? Find Out How You Can Steal The Spot Light - there are line length issues here - but the point is tht you want the title line bolded - which it is when it matches the search term. play around with things like Lose Weight Fast For A Wedding. Steal the Spotlight, Upstage the Bride! Content ads are different - and will always get a much lower ctr. These need to be punchy, quirky, funny, eyecatching - have a look at the sites they are appearing on and try to gauge the tone
I see what you did there for the search network keep the quircky ending and add the revant keyword to the top. What about action phrases like "Learn More" "Find out" etc in the adcopy? Are they just bad news? because I have never had any success with them.
Yes, search and content network should be approached differently. Volumes can be said about ways to improve CTR. In fact, I have written about it. Check out my book, click link below