I need someone to help me get started with adwords. I have an Affiliate store set up and I am making sales, BUT my adwords expense is exceeding my affiliate earnings. gregoryelectronics.com/tomtom I desperately need someone to help me figure this out. I'm willing to pay top dollar.
It could be that Adwords is just not a viable option for your product if your product just does not have enough margin for this marketing method. Have you tried researching better keywords that could be cheaper per click which will make your campaign less expensive? Taz
If i were you i would do the following: 1.I would have one landing page per product. (12 pages of tom toms, instead of 1) 2. Have targeted keywords that relate directly to each model. 3.List the price of each product in the ad. 4.Provide the manufactures description and specs of each model on the related landing page. Perhaps even customer reviews. Make sure all your keywords are exact and phrase match.
I decided to test your idea using http://gregoryelectronics.com/tomtomxl340s We will see what the results bring. What is the difference between broad and exact phrase match? I've set everything to exact match.
In summary, broad matches many combinations of keywords, exact matches the exact word you are bidding on. Exact and phrase matches are often cheaper per click. One thing i would add to the page is like a "BUY HERE" button or something, there is nothing telling the person what to do. Best of luck!
Okay, I added an add to cart button. Hope that helps.... I'll take a look at the results on Monday and see how effective this is. Thank you for your advice.
I would optimize your sites and make it look better. no offense but the site is not eye candy at all...
This is the one problem with pay per click program. It is expensive. If the commission generated exceeds the adwords cost then where exactly is the profit made? Therefore stick to other SEO methods like article marketing and link building techniques.
Hows did you calculate your cost per click? Normally I use (conversion % * commission) to come up with a max CPC I can pay... to increase the CPC I will have to either increase my conversion %. Another factor is Adwords iteself... if your QC score is low or CTR% is low you will end up paying more.. so you may want to focus on getting that improved...
It takes time and money to set up a successful adwords campaign. There is no way around it. Most people will at least waste a little bit of money in the beginning. What was your daily budgets like? Did you get a bunch of clicks and no conversions? Why are you giving up so early...if you got clicks, thats step #1 completed...it just takes some work!
That's about the short and the long of it. You improve your quality score by improving your ads to get higher click rates. Contact me if you're still looking for someone.
Also remember that broad match is the default match type. Try exact or phrase match or implement a good set of negative keywords to your broad match keywords....
I would recommend to use a very targeted keywords, such as buy tomtom, purchase tomtom.... etc. then you will get more sales and less traffic. Hope it helps
Depending on your margin for the products, you have to decide the following: 1. No. of clicks you need to make one sale. If you need say, 25 clicks... then your cost for 25 clicks should be less than the margin your get for your product sale. Set your CPC and daily budget accordingly. 2. Go for cheaper, long tail keywords... 3. Are you geo-targeting your ads? 4. Are you using search / content network... Given your niche... I think content network can help... 5. Split test your ads .... and you should be using image ads... if you aren't already doing it. 6. Your landing page needs to be improved... someone said here that there should be 1 landing page per product... I agree... (target your advertisement for each product) 7. Monitor your account daily... Look at what is working... which site/ which keyword.... increase your bids for them... and what is not working... decrease your bids for them... Hope that helps