Hi to all, I am going to run a few PPC campaigns, but not on google adwords. I need google analytics to show me where the traffic came from, and from which keyword (Which I will manually add with a "?XXXXX". I know there is something called utm_source or something alike. Please give me some advise & guidance. Thank you.
yes. you can track ppc campaigns with manually tagging. go through below link, that will help you to manually tag your ppc ads. http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 Let me know if you have any query,
Fantastic, thank you. Now the big thing - where do i see this in the statistics in Analytics..? How do I slice the traffic? Thx
First go to -> Traffic Sources -> Search Engines Then type in "cpc" in the advanced filter, with the "containing" option. Click "Go" and your cpc (PPC) stats will show up.
If you are to manually tag all your tracking URLs using Google Analytics' utm fields to track any online campaigns that you run, including all PPC search engines, email marketing, image/banner ads, etc, this is how you can do it: http://www.gordonchoi.com/google-analytics-ppc-conversion-tracking-20100101