Hello all, I am new to adwords and after signing up and putting together a list of keywords I accidently used borad match and well most of my minimum bids were .04 or .05 cents and all but one keyword was great for quality. I realized I selected borad match and changed it to exact which is what I meant to do for some reason this change caused about 35% of my keywords to be rated OK instead of Great. MY first question is how is it that exact match is less a quality score then broad match ? If my keyword is 'coupon codes' and I broad match it and a surfer searches for 'xyz company 'coupon codes'' and my ad nor my landing page mentions xyz company why should this be rated great. Why am I as an advertiser expected to pay more when its an exact match and a surfer that searches exactly term 'coupon codes' isn't this obviously way more relevent ? My second question is this If one has a coupon code site and the landing page has the keywords coupon codes promotional codes and promo codes is it better to make three different ad groups within the campaign and then make ads relevent to those terms specifically? example I make one ad group that has variations of all three keywords coupon codes online coupon codes art coupon codes coupon codes for portland etc and promotional codes huge promotional codes maoney saving promotional codes etc and promo code for computers xyz company promo codes the best promo codes etc and make them all lead to 3 different ad variations but all in the same group. Coupon Codes & Promotions Shopping with Coupon Codes? Shop like a Champion. Start Here. www.couponcodeexampleurl.com and Free Promo Codes Free shipping, promo codes, Search by store, brand, product! www.couponcodeexampleurl.com and Free Promotional Codes Free shipping, promotion codes, hundreds of merchants! www.couponcodeexampleurl.com or is it better to break the keywords down to different add groups like coupon codes online coupon codes art coupon codes coupon codes for portland etc and points to ad Coupon Codes & Promotions Shopping with Coupon Codes? Shop like a Champion. Start Here. www.couponcodeexampleurl.com ? (note I know its good to alwasy have ad variations, so lease dont get side tracked by telling me that even if i break the terms up I need more then one ad variation. My point here is that its targeting specific keywords) Now I have been trying to find the answer things I have read state this If an ad has a few high quality keywords its okay to have some that are lower if the overall quality is still great. I take this to mean that If I ran coupon codes online coupon codes art coupon codes coupon codes for portland etc in one ad group and all terms are great with a good CTR that if I add the terms in there that are rated OK for example 'online discounts'. that if theoverall ad quality is still great itisn't doing me any damage? If this is true and my landing page ranks "great" for terms related to "coupon codes" but "OK" for terms related to "promotional codes" then wouldn't it be better to combine them ? as long as the overall ad group was mostly ranking "great" rather then having ne ad group that rated great and one thats rated OK ? TIA
whoa, this is a long post, first of all. looks like you need a lot of help. just to help you in the future, you should only ask a few questions per thread or else you won't get great thorough answers you are probably seeking. ive sent you a pm, you can ask me stuff over chat.