Hi, I'll be very grateful to you if you'll help me to understand the value of my product, esculappro.com medical self diagnostic software, and to write a good header for my landing page. I made my software believing it help people to improve their health, but now I see that I probably wrote a wrong copy - I have no sales at all. Could you please help me to understand what I doing wrong and how I need to write a copy to sell my software? Unfortunately I cant pay you money right now but I can help you writing or installing/tuning your PHP scripts (I'm an experienced web programmer) BR, Eugene
Here's my recommendations Eugene - - Change look of website to a standard Sales Letter format for the web (your current sight looks like every other software or retail selling site). - What are the benefits of your product? Use a program like Camtasia and create a video walk through of a sample diagnosis (customers will love this). - Work on your headline, suggest something like... Better Health & More Money in your Pocket... Avoid Sky-Rocketing Health Care Costs by Diagnosing Your Own Medical Condition This should give you a start - Jeff
Two headline ideas: You don't want to wait hours or days for a doctor to give you a diagnosis. You want to know NOW! You can't always see the doctor any time you want. But you can get a diagnosis any time you want. Copy thoughts: Even if it's 3am. Even if you have a big meeting in 30 minutes and can't get away. You can get some answers. Better than cumbersome books that take up room and take a lot of looking and searching, this software database analyzes and helps you diagnose in seconds. You can tap into a huge database based on.......... This style page will work if you can work it so you are providing a benefit for the consumer. WHAT IS YOUR SOFTWARE PRODUCT GOING TO DO FOR PEOPLE. Lower healthcare costs is the idea presented by netbizman. The fact people hate to wait or want to know at odd hours There are probably others, too.
Ther question that popped into my mind is ... what does this do for me? Emphasize it's benefit and purpose and how it makes a person's life easier, not it's modus operandi. You may want to prove to customers with evidence that the software doesn't get it's diagnosis wrong, that's T.R.O.U.B.L.E.
How much traffic do you get for your site? With all suggested it will help to put more effort in SEO and attract your target audience.