Spend 1/3 improving your site, 1/3 on some form of PPC, and save 1/3 to spend after you have some results.
Cmpete for your niche keywords. nothing is best like organic traffic. As well, I advice for social bookmarking for entertainment websites mostly
buying text link ads will finally make you reach the gutters without any use. Google has improved its algorithms and now its even finding easily than before for paid links.