Guys, I encountered this on Adwords Learning Centre. Its the question no 3 on this page- http://www.google.com/intl/en_au/adwords/learningcenter/quiz-19209.html I understand that the ROI= profit/cost x 100. Please help me understand the above. Zagger
The breakeven point is $489.42(total Spend) Divide that by the number of sales and that will give you the amount she has to charge for each sale Total Spend / Total conversion = $16.30 , the smallest number on the answer list that is higher than $16.30 is C)$21.30 This question is poorly written in my opinion.
Nah, I think you got it wrong. Notice that the price is in AUD, not USD, therefore 16.3 USD(highest cost/conv) is approx 24 AUD. Thus, the answer is the last one (25.3 AUD) You really have to only at the cost/conv in this question, imo.
Hah, I didn't even check it. Apparently it's not It's not in the same currency, because US$16.15 is not in Australian dollars (AUD)! And if you pick teh wrong answer, it tells you. EXCEPT, the currency rate was different back when the question was written. Indeed question poorly written.