Hey there, One of my websites has somewhat exploded with traffic recently and I'm sure the money thats coming in could be substantially greater with a little help. The site is the average "community" myspace type website where users register, create a profile and then chat away with other locals. I've coded and designed everything myself from scratch which has taken me about 10 months. Currently we are serving Adsense ads as well as Casale Media's CPM network. The user-base is about 90% Canadian (the niche is Toronto clubbing/partying.) The problem I've been having with Casale is that the fill % is extremely low since it is serving to Canadians (The fill % sits anywhere from 5-10% on average.) On an average day I'll make about $6 from Casale Ads. Adsense has seemed to be much better but I still ask myself am I even close to my revenue potential? I'm earning on average $20 a day with Adsense with anywhere from 75-150 clicks per day. Here are the stats for the site in the past couple days, I've copied these from my Analytics account. #-------------------------------------------------------- # Visits and Pageviews #-------------------------------------------------------- Date Range Visits Pageviews Tue 7/11 9442 228716 Wed 7/12 10377 314071 Thu 7/13 10548 310852 Fri 7/14 10143 288747 Sat 7/15 9488 251692 Sun 7/16 9791 257336 Mon 7/17 11598 316976 As you can see each user visits about 25-30 pages when they visit. This is why I think a CPM type system would make big bucks, but I'd need its fill % to be much higher than Casale Media. The URL of the website is www[dot]vibe[dot]to I've attached some screenshots so you don't have to wander around too much to get a feel for the site. Home Page http://www.kingofdeadlift.com/up/homepage.jpg Forums http://www.kingofdeadlift.com/up/forum.jpg http://www.kingofdeadlift.com/up/forum2.jpg Profiles http://www.kingofdeadlift.com/up/profile.jpg http://www.kingofdeadlift.com/up/profile2.jpg http://www.kingofdeadlift.com/up/profile3.jpg I just want to know if ~ $30 a day is about right for a site with this amount of traffic. I personally think I could be doing much better with a little work/new adserving. Cheers
Isn't the average like $1 per 1000 visitors or something? So you should be making $300 a day if that's true...
First thing...take the red border off of the AdSense boxes in the middle of the forum....almost a guaranteed double in click rate for that...makes sense if you think about the literal meaning of "border". First try that change and watch your CTR for a week. Then try making the link color red for a week and see if the CTR goes up. The AdSense on the top of the pages is the same...no border will improve CTR, but the placement is almost invisible. I'd put an horizontal AdLinks block with white lettering and black background right below the login boxes and spanning the entire content width. In the box called "The Vibe" you could try a 125 square with black links and background of light grey or what ever that color is. Go and sell ads directly to TO club owners...get them to offer coupons or what ever special offers to your visitors. Don't limit yourself to thinking about online sources of Ads. Okay...that's it for now...where do I send the bill?
There are tons of programs out there to monetize your site. As a starter guide you can refer to: http://w3bsit3.com/blog/12/the-w3bsit3-monetization-guide/ They've compiled a pretty good basic list.