Help me market this site... education niche?

Discussion in 'General Marketing' started by liangonesearmy, Jul 21, 2007.

  1. #1
    My site (CollegeSoup) is a free resource for high school and college students, on aspects of college life. There's a lot of articles, and we're going to put up a forum soon, but i'm not sure how to market this site, get the name out there? anyone w/ ideas? i'm trying forums on related topics, article submissions, craiglist, etc. but not getting results... in terms of traffic
     
    liangonesearmy, Jul 21, 2007 IP
  2. bredraper

    bredraper Peon

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    #2
    An exceptional way to do marketing online while maximizing your budget is engaging in cross promotional advertising. When looking for those products to cross promote with you will want to look for those that will compliment your product, for example if you sell printers you will want to cross promote with a company that sells printer ink, paper, etc. And this is because you will not be competing against another company you will be enhancing both of your products at no cost for advertising. This will provide convenience for your customer because they will have all they need on your website.

    On your site since it deals with students I would find other sites that pertain to the typical student. Things that maybe while they are in your forum they may be thinking about or things that they may need and if they visit the other products site they see your ad for your forum and think "oh maybe they have some topics that will help me with this ____". This will help with your traffic to your site as well as the other products site. Expecially if they are complimentary sites.

    __________________
    Bre D.
    www.csgserver.com
     
    bredraper, Jul 25, 2007 IP