I am running a campaign with approximately 35 active keywords with QS from 10/10 to 3/10. I am looking for ways to increase the QS of the few keywords that are 3/10 because they are very relevant to the product I am advertising. The keyword is the product I sell so not real sure how they deem it irrelevant. 1) Lets say I sell baseball bats. Is it better for my campaign to have all three search phrase types for baseball bats as keywords or will this hurt me? Should I focus on just one of the three? [baseball bats] "baseball bats" baseball bats 2) I am running about 6 ad variations in hopes that one will pull the 3/10 keywords back up to showing. Can this happen or should I focus my attention elsewhere?
QS or Quality Score in case anyone didn't know is Google's way of determining the relevance of your advertisements on there network. A few of the factors that you can change to increase your QS score are the following. 1.) Ensure that your keywords are in your meta tags 2.) Ensure that you have your keywords that you are targeting appear on your actual landing page. 3.) Have your keywords or variances of similar keywords in header tags, strong tags, and emphasis tags. 4.) This may sound crazy but link to sites that are related to baseball bats. This away you are not only showing your content but you are giving an authority site that can help your visitors out more. 5.) Don't over use your keywords. Example Header. ) Baseball Baseball... Bats Bats Bats -- ( I know you wouldn't do something like that but maybe you get the idea ) Also use the google adwords tool to find relevant keywords to your site. If you do not see your keywords that you are targeting on this tool go back to your site and add the keywords some more. But dont keyword stuff ( generally 1.8 - 3.8% is pretty good ) Good Luck with getting a higher QS