HELP! Low usability of a website!

Discussion in 'General Marketing' started by sodul, Sep 5, 2010.

  1. #1
    Hello, dear colleagues!

    My real estate company has two different websites with the same content and almost same rank in the Search engines. However one of them sells, another - no.

    I will really appreciate all your suggestions as far as usability, design and another points of view.

    This website brings 90% of customers: http://go-czechrepublic.ru

    This one brings less than 10%, though its not a fake: http://sodul.com/

    Thank you in forward for a time you dedicated for being this problem resolved.
    Greetings from Prague,
    Oleg
     
    sodul, Sep 5, 2010 IP
  2. sasanchez

    sasanchez Guest

    Messages:
    57
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Hello Oleg,

    Your other site is not converting as many customers for the following reasons...

    -You banner image is too large and it's not clear just by looking at the image that you are a site selling property. Try to find an image that makes this clearer.
    -Set up a search box above-the-fold like on your site that is performing better. Give them options to narrow their search according to price, location, etc.
    -Not many people are going to read your "wall of text." Keep in mind that people like to scan on this internet. Design your site so it's scanable and easy to find the information they need.
    -You are missing navigation along the left side of the page.
    -You are also missing an "About Us" page that tells people who you are. It should have a photo and story. People want to know who they are dealing with. People want to do business with people, not with websites.

    If you want more tips check out our blog. It's full of great advice on how to have a successful website http://www.diamondwebsiteconversion.com/blog/

    Let me know what you think. Best of luck!

    Kindly,

    Shelby : )
     
    sasanchez, Sep 10, 2010 IP
  3. sodul

    sodul Peon

    Messages:
    4
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #3
    It's very kind of You to reply me in this way!
    I am going to make some changes now including some of them according to your suggestion.
    Greetings from Prague,
    Oleg
     
    sodul, Sep 18, 2010 IP
  4. bigd555

    bigd555 Member

    Messages:
    24
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    36
    #4
    Your site is hard to use... I spent 20 mins trying to figure out the location to some things. Take a step back and think to yourself "how can I make this site easier for my users to use?"
     
    bigd555, Sep 18, 2010 IP
  5. Moris

    Moris Guest

    Messages:
    57
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Good suggestion are given by sasanchez.
     
    Moris, Sep 23, 2010 IP
  6. sodul

    sodul Peon

    Messages:
    4
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #6
    Thank you dear colleagues for kind replies and time you spent discovering my website!
    I improved some points as far as usability and improving header design at present time. Step by step :)
    A navigation on the left side could be the interesting as well as About us, I will think it over.
    Thank you!
     
    sodul, Sep 25, 2010 IP
  7. sue 29

    sue 29 Peon

    Messages:
    3
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #7
    I suggest redeveloping the site make changes :)
     
    sue 29, Sep 27, 2010 IP