Hi, I'm very new to the whole SEO, I have a couple of questions which I'm hoping somebody here could help me with. Firstly from what I understand increasing the number of backlinks pointing to my site with the achor text of those baclinks including my keyword will help imrpove rankings. Say for example someone uses the following achor text: "Free online cricket games" Will this anchor text help improve rankings for the keyword "free cricket games" eventhough the word "online" seperates the "free" from the "cricket games" in the anchor text used? Secondly i would like to know what criteria do people use when they valuating links (apart from the obvious PR)? Thanks for reading, Umer.
as long as SE'S find the text on your anchor, it will help, Like your "Free online cricket games" for your keywords "free cricket games"