Help improve CTR

Discussion in 'Reporting & Stats' started by chiefwiggum, Sep 8, 2005.

  1. #1
    Hi guys, I'm looking for you help again.

    I'm unsatisfied with my current CTR on www.fsstation.com - the ads are very relevant and interesting in most cases, and I think I could get more people to click them.

    I currently have a banner-sized ad at the top and at the bottom of the pages. I'm looking for suggestions about how I can better place my ads to improve CTR.

    Thanks in advance,
    Chief Wiggum
     
    chiefwiggum, Sep 8, 2005 IP
  2. gbh1935

    gbh1935 Peon

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    #2
    I have been finding that the closer I get the ads placed to the content the better the clickthroughs have been. Maybe a link unit right after the most recient posting. You may have to custom mod your mambo to achieve that result though and that can make doing the security patching/upgrades a little more painfull.
     
    gbh1935, Sep 8, 2005 IP
  3. EWpro

    EWpro Well-Known Member

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    #3
    chiefwiggum,
    The 468x60 banner placement is ok but the color make it stand apart. More you blend with the contents more ctr you get.
    Try placing one large square AS [ 336x280] below the 'Latest News' & 'Popular' blocks with blended colors. Tell us if you get any success.
    Goodluck.
     
    EWpro, Sep 8, 2005 IP