Hi all, Would love your input: 1. How do we understand what 'digital strategy' includes and the framework under which it can be developed 2. How do we get an overview of our customers and audiences who are currently using digital channels, and how that informs that our strategy 3. How do we analyse our organisation’s vision and how that can be practically realised 4. How to conduct the right research and asking the right questions 5. Action steps to define our organisation’s personality online 6. How to find the right way to tell your story through content 7. What's your advice on Planning and scheduling? 8. How to analyse opportunities, channel-by-channel – including web, mobile, apps, social media, email, search & SEO and content seeding
Hello Matt, The best resource I can think of for these great questions is HubSpot. Search Engine Land and Kiss Metrics are also great resources. I am not affiliated with any of these companies, but they have helped me to grow as a marketing professional and they might help you too. Best of luck!