Hi guys, I hope I am posting this in the right section. I need some help for SEO because I am really confuse and I dont know what to do. I have a small company located in Canada and many of my clients speak French so they only have a website, content and keywords in French they do not have a website in English. I was expecting to offer my clients some SEO services and outsource it in India or something like this but I was wondering if they will be able to do the work since it’s not in English. Do I need to outsource it to someone or somewhere, where they speak French? Will the results be the same as if it was English content? Do they need to understand the language they are working on perfectly or Google translate will work for this kind of job? If they submit some articles for the SEO campaign will it need to be in a Canadian directory? With an article in French with the French anchor or they can submit an English article with a French anchor on it? Will I need to hire a French Copywriter and My India SEO team? Or I need to hire somewhere else? I am not sure how I can outsource my Online Marketing / SEO work in India if my work need to be in French. Because I need the work to be 100% white-hat and I cannot afford to get my clients website penalized either. I would need some advice from people that have experienced Outsourcing SEO for a Foreign Language. Thank You.
Hello Sam. If you go that route you will get your business ruined. Not just because they don't speak french but all the content they will use will break all Google's policy. My advice is either try to outsource someone capable and ready to perform any type of link building in foreign markets or hire inhouse copywriter. The content is what you need to take care off. I managed some campaigns on Turkey, Hungary with successful ranks just because I had on board native writers. You can't use Google translate and hope that you will rank. Panda algorithm was updated just to repair this type of problems and many others. Sincerely, Matt