Having this problem in my campaign...do give ur valuable suggestions.!!! 1-What to do when the status of the keywords in the Adwords a/c says that “Rarely shown due to low quality score†how to increase it? 2-and why does it says that my keywords are not relevant?? 3-and what is the the ideal quality score one keyword could have in a campaign? Thanks in advance.
For one thing you need to make your landing page/site relevant to the kws you're targeting. The QS is scaled from 1/10 to 10/10. Is it a one page wonder site you've submitted? Honestly, there is just so much written out there on the subject, just spend some time Googling/Binging “Rarely shown due to low quality score†and take it from there.
Hi Berg101 It's hard to see what's wrong without seeing anything, could you let us know the keywords you are targeting and show us your ad copy then we can see if there are any relevancy issues. Your ad copy has to have your keyword in it this would make it more relevant. In terms of your “Rarely shown due to low quality score†message this means that your click through rate is poor and because of this you're quality score has been reduced. What Google will do is hardly show you're ad because Google prefers better performing ads. the way to tackle this is to raise your cost per click to as much as you possibly could afford which will make your ads position much higher and you're ads will start to get clicks. When your ad starts getting clicks your click through rate will improve and so will your quality score. At this point your cost per click will automatically come down because Google wants to show your ad now because people want to see it as they are clicking on it. Hope this helps Taz
Quite a satisfying answer, but thing is that i started this campaign yesterday itself by placing an automatic bids, so y the hell my CTR rated so low?? I have put all the relevant keywords and the relevant landing page too. Is it, that Google wants me to pay them more??
If the key word is not common word you will get this message. Millions of people searching the key word 'Apple Ipad' but rarely they will search 'Alple podI'. So here the keyword relevance is poor.
1. Google thinks your keywords are not relevant to the landing page you are sending visitors to. That's the reason for low quality score. To get over it, put your keywords in Google Keyword tool and get related keywords as per Google. INclude your main keyword prominently in your landing page and include other keywords found from the tool. Include keyword in your ad headline and body also if feasible. That should help your quality score. 2. The above reply should answer that too. 3. Ideal score is 10. But a quality score of 6-7 is considered very good.
U mean that I spelled the keywords wrong, let me assure you of that that's not the problem, there must be something else. @samsonthomas let me assure u that my landing page is totally relevant to the keywords I have chosen, and a page totally dedicated to the content relevant too.
then perhaps you need to reword your ad because for some reason or another people are not clicking it. think of it this way: when someone searches for keyword: 'X' they will want to click on something that says 'Y' X is your keyword and Y is your ad. does this apply to all your keywords and ads? i know this sounds obvious but its a good check. (make sure you havent put in keywords that are too broad because usually these will get u impressions but almost no clicks and lower ur QS) also search your targeted keywords on google and look at ur competitors to see what type of ads they have so u get an idea of what ur going against. with this info in mind you should do two things 1. come up with better ads by taking whats good from theirs 2. make yours STAND OUT (this is IMO the most important one because this is what can get u clicks even when ure in lower positions and thus improve ur QS) The adsense experience involves trial and error. dont be discouraged, on my first day on adwords i spent 10dollars to get like 20 clicks, now that ive tweaked my campaigns i get about 90 for the same price.
Simple...Your keywords should be linked to your landing page, in the words Your choosen keywords must be relevant for your landing page.
Honestly, i don't know why people insist in using adwords. Ladies and gentlemen, adwords is old-school. If you really want to try something better and cheaper, go to leadimpact.com. I am starting to learn about it, and my mind was blown away when i found out i could bid in high demand keywords starting for only $0.02. Do yourself a favor, who doesn't want targeted and cheap traffic? My advice is go to the site i tell you, you won't be regretful...
@AlbertTheWarrior - One more self proclaimed high quality cheap traffic generator. Guys, Don't fall for it. @berg101 - When you start a new campaign, your biddings should high (atleast for competitive niches). Your targeted keywords, ad text copy and landing page content should be more aligned to improve your initial QS. Once you start getting clicks, your QS will improve and your bidding will go down. I hope this helps. You can PM me for more specific info (if you want to share your keywords and site).
The answer to your question is as simple as your question is. Get out of the technicalities and think in this way, Google is not placing it's add for your advantage, rather it finds it's own benefit too. In PPC Google gets the pay only if someone clicks the add. Now when you are placing a high bid initially for a particular keyword, you will be placed in the top position of sponsored link for that keyword. But after that, if your add is not encouraging enough to attract Google users to click through it then Google is not getting any business from you. Where as another bidder just below you has an attractive ad which makes people to click it. So naturally Google have all reasons to place it on the top as it is getting business from it not from it. Motto: try to make the relevancy of your ad with the keyword that you have chosen for PPC as people will follow your ad only if he/she finds the relevancy in your ad.