I doing affiliate for some product using Adwords. I set up compaign 3 days before. I have really niche keywords for my product. But i am not able to get into first of google due to 0% CTR. Even if i increase bid for my (one of rarely typed) keywords to $1, i get it displayed only on second page. Is there any way to get it displayed on first page other than bidding the keywords for $3 or $4. Thanks
i believe if you get a very high CTR, it will move it up, however, bidding higher will definitely do the job
Not immediately, no. Google prizes relevance. In other words, Google would rather display a lower paying, but click more often, ad on the first page than a rarely clicked, higher-paying one. So what you need do is build your ctr over time by carefully worded and realistically priced ads.
They do. Unless nobody is clicking on the ads in which case they get dropped down the ad-ladder, so to speak. It's all about relevance. If an advertiser is paying 0.50 per click with a CTR of 10% gets pitched against an advertiser paying 1.00 per click with a CTR of 0.5%, the highest earner (for Google) will be the ad which is displayed more prominently, in this case, the CTR of 10%.
Right...the idea is to be very creative on your ad so it catches the user's attention. Think of walking into the Cancun airport (those who have been know exactly what I'm talking about) and you walk into the wall of Mexican cab drivers who are all vying for your attention/business but there's always one that stands out from the crowd that you choose to go with. Well, try to be that guy. Be crafty and creative so your ad stands out from the rest making user's click your ad over everyone else's. Be that Mexican cabbie that wins your attention! hehe.
That makes complete sense. I always thought of the highest earning ad as the one that had the highest bid, thinking about that I can see that it's not necessarily the case.
Thanks all. I have FIVE adgroups. One of that has 100% CTR REALLY. I mean one impr. and one click. My overall compaign CTR is 10%. But still i am not able to see ads from other AdGroups. The same ad which has 100% is not shown once again. I am getting confused what's google doing. It seems unless or otherwise i increase the bid google wont show that ad. hmmm what to do about that. How does google calculate CTR's. Does it do calc for evey impr. or only after 1000 impr. Thanks
I don't know what the exact number is but I'm sure CTR, for placement purposes, is calculated on a higher threshhold than 1 jlawrence, if you're looking to just buy your way to the top spot head over to Yahoo....CTR is not a factor with them