Hi there, While not new to marketing, I am new to Search Engine Marketing. I have a newer site (http://www.gomarketingmaven.com) that is aimed at giving small business owners marketing tips. My current ranking is awful. I would like to get a good page ranking for "small business marketing strategies" and "small business marketing ideas" I have a lot of backlinks, which is how I get most of my traffic. Can anyone offer my any advice? Thanks so much, Wendy Maynard
Hi Wendy, You got a pretty good site with several pages already indexed by Google. While it takes time to analyze your site to come up with a comprehensive recommendations, a quick look in your site had my comments: 1. Meta description isn't focused on describing a particular page. Expand your page description to include the most relevant keywords. 2. Consider using alt text on your images 3. With 105 million resulting pages, your chosen key phrase is pretty competitive. Consider researching for relevant keywords that you can probably rank much better and whose search volume is not so bad either. I do believe in due time your site ranking will rank well soon. Keep it up.
Attract Visitor Traffic! - Many marketing websites promise they can get you tons of traffic or business inquiries by submitting your site to thousands of search engines. Other companies send out an email blast campaign to over a million plus emails. The problem with this method is that a surge in traffic to your website will be little more than a blip on Google’s radar. Google, Yahoo, MSN and Ask.com awards higher page position to a website with consistent visitor traffic. Whether you are a corner neighborhood ice cream shop or an online gourmet ice cream vendor, both have the same challenge of getting and keeping traffic. Plain and simple, you have to give people a reason to visit and to keep coming back. A website can accomplish this by using some of the following techniques: * Offer something for free, maybe a download of some sort. If you are an online store, considering offering a free/discount coupon. If you are a logo design site you could give away a Photo Shop template or clip-art. A surf shop could offer cool screen savers and so on. If you are a loan company or realtor, perhaps you could offer a free document about, ‘how to increase your credit score’. * Visit Blogs and Forums related to your business. Share your ideas and talk up your website. Develop a reputation for being knowledgeable and helpful, and you will be regarded as an expert in your field. * Place a link to your website on all of your outgoing e-mails. It sounds simple enough, yet very few people do it. * Write articles about your craft or your business. There are hundreds of article directories where you can post your articles for free. We maintain a comprehensive list of article websites within our website * Visit web directories and list your web site in all appropriate section. We also maintain a comprehensive list of Website Marketing Links for visitors. * Set up an email list and send out weekly or monthly newsletters. Include links back to your website to entice readers to click and visit. This equates to increased traffic. It’s all about building a community. A web community connected by relevant links and great content which hopefully will garner you tons of traffic.