Hi Friends, I need guidance suggestion on improving the relevance of google ads appearing on my blog. For one month I am finding that the google ads that are appearing on my blog are not related to the theme of my blog. For example, ads of shoe company are appearing on my blog related to software engineering. Due to this the adsense income has dropped a lot. Can anyone suggest me as to how to take up the issue & with whom. Thanks & regards. Yogindernath
It could be you are seeing interest based ads targeted to you only. For example I searched for a parcel service in Google the other day and have since seen parcel service ads on my sites. Did you happen to look for new shoes recently? Try looking at your sites in incognito mode or another browser.
Hi Greg, Thanks for your view. You said that if I happen to search for a shoe on the google search one day than it is possible that some show company ads can appear on my blog. How come both these things are related. I feel that Google ads must be having some link to the basic theme of the blog that is the meta tags listed on the home page. Can you please throw some more light on your views please. Regards. Yogindernath
Contexual ads are based on your sites content and interest based ads are based on anything you may have searched for on Google. They save your search history and show the user ads based on it, every visitor sees something different including yourself. In my experience the interest based ads appear more than the contexual.
Thanks Greg, Now understood your point. So I will try to use different browser for general searches. Thanks once again. Yogindernath
Give keywords that suits your blog niche. If you can't give proper keywords, login to google adwords and refer the keywords given there... And add it to your blog...