I run a subscription website that is stock market related. I offer a trial of my product and then have a profitable conversion rate to paid subscribers. Most of my signups come from my adwords campaign, which I just set up myself. So far the adwords spend vs profit from the site is very profitable - 200%+ roi. (But perhaps this roi is going down slightly over the past few months? Is this normal?) The thing is I have been using a shoestring adwords budget - l started around $10/day and have moved a little higher but not much. Adwords tells me to up my budget every now & then but I am hesitant to do so because I don't want to loose my profitability. So heres the thing - I want more conversions (like 400% more per month). Can I trust upping the budget? What metrics can tell me that it will all be ok to up the spend? Thanks.
First, it is not necessary that if you increase your budget then probably you might expect more conversions. As you said your website is related to stock market where the fluctuation happens every now and then, hence here are a few possibilities for your campaign: Decrease the budget and increase conversions. (Optimize the campaign based on past performance) Increase budget and increase conversions. (Filter out the ad groups with keywords and utilize it in a best possible way) Increase budget and decrease conversions. (Just increasing a budget as Google is asking you to increase without optimizing your campaign) What you can do is: Optimize your campaign targeting the goal set from the keywords and placements that lead towards more conversions till date. (Do it nicely)
Hi, First, Do not just do what adwords suggest you, It is not always better. Your ROI is already -200% so increasing budget may also increase this loss. If you are not expert in adwords, then I will strongly suggest you to study well or get someone else do for you otherwise you will endup wasting lots of money. And do not not hesitate to hire some expert because you can pay them by saving your loses...
What is the CTR ?? increasing budget will not be a great suggestion always. you need to analyse the traffic ratio and conversion ratio before increasing budget.
they might ask you to increase the budget. but why ? If they see the search ratio for your keywords is much more than the number of impressions your budget allows, their automated system will trigger a recommendation for you to increase the budget. But here is the thing .. Instead of increasing the budget, focus on improving your caimpign to get more clicks in the same budget. But how can you do this without hampering your sales There is something called experiments in adwords. for 30 or 40% of your traffic start optimizing it and see how it goes. Maybe pause some keywords which are not profitable , maybe tweake ad texts for better CTR or change landing page a bit to get more conversions. possibilities are there, and a lot. When you see positive results, implement that into full account and you should be in better profits. In adwords, there is only 1 rule. Test, test, test , test and once again test and then go back to first test..