Hello guys, I own a small to medium retail ecommerce business in fashion. I have a quite low conversion rate so I wanted to buy an analytics software to boost that rate up. Prices are ranging a lot in this field so I don't know exactly which to pick, I know it depends on business size but before I can do that calculus I need to find out how much should a business spend from it's budget. So how much do you guys spend on Analytics for ecommerce? I know that the GA tool is free but I want to choose something a bit more specific and optimized.