I will create a scenario please could I ask for some advice. I have a 90 bedded care home and it only has 60 beds filled, we have done some analysis and can see that the reason is either one of these: There is a smell of urine throughout the house or Our charge rate is £100 per week more than anyone else in the area. We have sorted out the smell of urine, so now what as a marketing executive could I do to assist with getting the message out that we have solved this problem, what specific marketing steps could I do. We have sorted out the weekly cost and brought it down to the same rate as our comptetitors, so now what as a marketing executive could I do to assist with getting the message out that we have solved this problem, what specific marketing steps could I do. Taking into account that advertising the cost on advertising and social media is not something we would do. Any and all help is appreciated