I have an exact match .co.uk domain for a broadband product, the vendor owns the .com but not the .co.uk however the program manager has informed me that exact matches are not allowed. My options are : sell the domain point to another domain (link juice?) use it on a competitor program has anyone else encountered simlar problems and if so, how did you overcome this?
If the brand name is a registered trade mark then you may run into problems hanging on to the domain. If not then use the domain for something that is not related to the brand name. You could turn the domain into an autoblog dealing with something other than the brand or build an Adsense niche site.