Hi There, I just set out to experiment with adwords. Unfortunately, it looks like all my keywords are inactive for search as google would put it. What can I do? I have tried to optimize my blog. But all I still get is the keywords -350 of them- are still inactive. I need your help. What should I do to get the campaign off the ground? I am really desperate. Oscar
Delete it. Start a new one with more focused ad groups and landing pages. Welcome To Adwords Quality Score.
Hi, Inactivity of keywords is the common problem which happens in almost all the campaigns. There may be different reasons for Keywords to go inactive. Relevancy is one of the most important factor. We would recommend you to make specific keywords related Ad Groups and highly relevant Text Ad to the set of keywords. OR might be keyword theme not matching up your Ad Text and landing page. If you want we can also look into the account and suggest you, no charge Rgrds, PPC - CPC Ask How PPC works ?
There is your problem mate. If you wanted a site to rank high in Google for 350 different keywords, would you build one page and try and get it ranked for all those keywords? Or would you build 350 seperate pages and optimize each page for a specific keyword or keyword group? Cheers Stewart
Hi Guys Thank you for all the information. They've been priceless. I'll reduce the number of keywords and see what happens. PPC-CpC. I Just sent you a PM. Thanks for the offer.
Add a sitemap, faq etc. Go to ezine article and put up a few relevant articles on pages of your site. Make sure you include their bio box. This way google will see your site as more relevant but they will be on a different pge than you send your customers to, so it wont be a distraction that could cost you sales. John
Without wishing to disagree with a lot of the comments here, I do. The keywords are (as gkgk11 stated) inactive due to the minimum bid quality score increasing. There are a few possible causes for this, principally the clickthrough rate, the landing page and the advert text. You don't need a different landing page for each keyword, you just need a site that looks reputable (see Johnny B's comment). I'd also strongly recommend a privacy policy if you've not got one. But in my experience, if the website is the problem, the required minimum bid will be very large - $5+. If your minimum bid has only crept up a little bit, I doubt this is the issue. The advert text is unlikely to be the problem in this case (though you may still be able to improve it). If it was, you'd have a high minimum bid from the start. But you should include the keyword text in the advert, ideally in the title. And DKI doesn't count! If your required minimum bid has been creeping up slowly, the problem is usually the clickthrough rate. What position do your adverts appear, and what's the CTR? The better your CTR within a given position, the less Google will charge your advert to appear.
Could I include the website (Its a Blog actually) link here so you could all take a look at it and tell me what you feel and what improvements I can make on it?
If you want to stay around for a while then it is highly advisable to build seperate landing pages for each common keyword group. If not to abide by the Quality Score guidelines, at least to increase your own conversions as you laser target your promotions by keyword and landing page. Cheers Stewart
There's some good advice here. Your quality score has decreased due to relevance issues. But also: a single landing page is not enough, build a minisite with links to other pages, such as , contact us, sitemap, homepage, etc... You can find info about this in the Google help pages. People seem to ignore these too much. Google wants you to deliver value to the visitor, stay relevant to what the visitor typed in the search-box at Google on your pages. Use the same keywords... Keep your adgroups narrow targeted. Adtext relevant. Optimize pages for SEO. Don't forget title and description tags...
Hi, Google has recently gone on a Slapping campaign. Quality score is extremely important to get your keywords to continue being active. A high CTR itself is not enough. There are a few things you can do. 1. Cut down your keywords to only the really laser-targeted keywords. From your campaigns, you should be able to see which are the keywords that are triggered. 2. Work on your blog to give it unique content containing the keywords. It should improve your quality score and reduce the bids.