Help! Adwords low conversion with Amazon Product Page as landing page

Discussion in 'Pay Per Click Advertising' started by Ho Yin, Jun 29, 2013.

  1. #1
    Hi everyone,

    I am a newcomer at Digital Point forums and at Google adwords, I have been using youtube and search adwords for about 2 months. We are trying to test out if adwords is a good platform to provide conversions for our product. We are not even looking at maximizing conversions yet, we are just looking to see if using adwords is a viable advertising platform.

    I have been able to get a CTR of 10% for youtube ads, and about 4% for search adwords. However in both cases by conversion rate is almost zero. I have tested my ad to land on our amazon product page (our product has 4.5 star overall, and many glowing reviews) and our own branded webpage, both provide very limited conversions.

    Does anyone have any experience with using an Amazon Product page as a landing page for adwords to convert? How have you been able to make it work? Is there something that I am doing that is not right?

    Some specs:
    Product - car phone mount, top mount on amazon
    Daily budget for each campaign- ~$40 USD per day
    Target - Young, male, Age 18 - 40
    Keywords - relevant keywords like "car phone mount"

    I can provide additional information anyone needs it to make a better diagnosis.

    Thanks in advance Digital Point!
     
    Ho Yin, Jun 29, 2013 IP