So I started my adwords campaign. I am selling a product. My site is: www.quicktyping.info I set my daily budget to $50 My clickthrough ratio is 9%, in fact I reached my daily budget in about an hour with an average CPC of 60 cents. Some of my keywords have a 30% CTR and have a lower CPC. For the broad campaign stats it was: 74 Clicks 882 Impressions 60c Avg CPC 1.7 Avg Position 0% Conversion Rate Should I ditch the higher costing broad words, and focus on the lower traffic words with a and lower my max CPC down so I reach a lower position? Also any suggestions to improve my landing page would be appreciated! I think if i can make my adwords campaign successful I can make a lot of money. I have a $22 profit for every one I sell.
Put conversion tracking to your campaign so you will know which search keywords converts and which not. then remove non converting keywords. also give a related ebook free with every order as people love free thing with regular order. also don't spend lot of amount in your initial days and run your campaign more aggressively between 8 to 12 pm every night.