Hey Digital Marketing fam! I'm a Senior student working on my thesis research about the impact of Artificial Intelligence (AI) and Big Data on modern branding and Digital Marketing strategies. To gather valuable insights, I've created a short survey exploring how marketing professionals are leveraging these technologies to build strong brands. Would you be awesome enough to spare 5-10 minutes to fill it out? It would be a HUGE help to my research! The survey is completely anonymous and focuses on your experience with AI and Big Data in branding. Here's the link: https://es.surveymonkey.com/r/MIUprojectSURVEY
As a small business owner I don't work with Big Data. If I understand the definition correctly there is more information in that activity than I would have a use for.