Hello, I study Marketing and Ad. and I'm on exams, but there are some lessons I've missed, Is anyone online here to helf me? Thank you! =)
Thank you for replying! First question is: In B2B there are special conditions such as marketing inertia[?] etc., what othes are there? The second one is: In B2B companies have a more strong relation between them, why is that? The thind one is: B2B marketing has developed alongside the development of transporting, why did this happen? --Sorry for bad english--
B2B companies have stronger relation bonds between them because they have to work more closely together to create, coordinate and promote product & service/ where B2C is a much less complicated transaction. B2B marketing has developed alongside development of transporting to save money and time. More and more B2B now are combining powers and expertise to assist one another. They can attract more customers and create way more volume. Sorry I did not understand the 1st question. Good luck!
I haven't learned anything about marketing inertia and other conditions. B2B relationships are strong because companies can invest the time and money to create complex systems of order processing. They use sophisticated software and advanced business knowledge to create smooth business transactions. They refine whatever relationship they have to make everything run as smooth as possible. For more info on B2B relationships check out this site. I think basically the same thing applies for marketing creating the development of transporting. Marketing usually refers to the "4 P's" 1) Product 2)Price 3)Promotion 4)Placement. Marketing is required to make sure that the product can be delivered in the fastest and cheapest way possible. Walmart is a good example of a company that dominates the market just because they have the most advanced supply chain management system.