1 of my keywords that is rated 60.32% difficult by the Keyword Difficulty Tool from seomoz.org has seen a lot of improvement. I think the keyword has 6.9 million listings, which isnt too bad but my site has hovered at the 34 point mark in the serps and today shifted to # 10 lol heh that is awesome. I hope it stays. On a less difficult 38% word, which just happens to be the plural form of that previous keyword I have never ranked for but since i started using the COOP i have seen it come into the 900 area and as of today is # 7. Wow thanks Shawn. This site has been around for over 5 years and I have never seen the results this good even with fluctuations. Last novermeber we dropped from pr 5 to 4 and even then our serps werent this good. I will keep you posted.