Ok, he should at least be looking at $50 a day from CPM if not $200, which is still a lot better than $20 aday he is getting on adsense from a staggering 100K page views a day.
I agree I should be able to obtain more than 20/day from 100,000 pv. Thanks for everyones help, i will definetely followup on the leads and advice. I'm going to place a CPM ad on the site this weekend and I'll let you know how it pans out. Casalemedia has a CPM payout of about .70, the only drawback is the only ad sizes to choose from are very large. I plan on deploying or rotating a combination adsense, CPM, adbrite and chikita. However, believe with adsense it may be against their TOS to deploy another text based ad such as Adbrite. BTW, the demographics of the site is 12-24, mostly female. Not sure if anyone else has this type of demographic that could add some advice. Thanks again for everyones help and suggestions
As long as you dont have them on the same page, it wont be a problem i think. You can have the two on the same site, just not besides each other on one page.
sigh... all things being equal, and if earnings WERE proportional to traffic increase, 100,000 pv would give me approx $xxx a day! One month's earnings would equal a year's salary as a manager in my country! whoooeeeee...
100,000 impressions is nothing if the visitors don't convert. I have learned that on my site. Valueclick is an option for you because it is CPM and pays per 1,000 impressions. Also, Adsense and Valueclick ads can be placed on the same page.
Actually you can put AdBrite and AdSense together on the same page - AdBrite isn't contextual. Just do a search on these forums. And yes do check out ValueClick - they have a variety of formats which you can pick and choose. And two of them (medium rectangle, rectangle) do not have to be above the fold, giving you even more flexibility.
Would you like to sell this site of yours getting 100,000 females a day visiting? I think that several of us here could make a lot more money with it... which means your problem is one of putting enough of the right ads in front of those thousands of eyes every day. Maybe you could turn the monetization over to someone else and have them pay you a percentage off the top? I bet you'd still make much more than $20 that way.