Setting up for header bidding sucks big, fat, rhino nuts. That is all. Actually, has anyone gone through the whole PreBid.js setup in here?
Setting header bidding is really not easy, but it worth to test it. Basically, you will get higher CPM bids and ad loads faster. Have you setup DFP correctly with prebid.js? How many bidders do you have? How many line items do you created inside you DFP?
I need to hire really good programmer to start working in this direction. For now old good 'waterfall' is everything for me.
@Liam Lee... You're not kidding. We're already 12 days into it with our AdOps team working to get the programming done (we're going for full $.01 increments from $0.01 to $20.00, so 2,000 line items) and the integration with networks. We'll have a total of 5 bidders online when we go live this week although I'm thinking I want to find the ones that work best for us and lock in with just 3 or 4 when we're optimized.