I call BS on markus. i've seen interviews with him. Hes no cunning marketer or revolutionary web entrepreneur. He spends tons on marketing and also inflates what he makes. He got tons of press for being the largest free dating site, and for making so many millions, but i don't think he really made the money before the press was saying that he did.
If you got the budget for it, we can help you to rank number 3 for "online dating" hehaehaeh... It is all about SEO and money... they are interlinked.. Good SEO gets you traffic and businesses, which will make you money.
forget about multi-million visitors/day. his site cannot even handle this:- http://www.plentyoffish.com/forgotpassword.asp?email=crash@sitecrash.com
Well, we've been hearing alot about it, anyways isnt this interview a bit old to discuss today after some 2 months! lolz