How much more helpful is this? I know there is a whole nother world out there as opposed to English. Less competition you think ?
Not just English reading people read your content then, you can get people from all over the world, who do not know English. It is a great way to attract more people, it is like a cake, but the translation is the icing, it is the extra part to it. Some people know English, but may be better at Spanish, so it also enables them to read the text easily, it is great if you want to target a world-wide audience.