Having the word "best" in ad title improves ctr?

Discussion in 'Google AdWords' started by sandyjo, Jun 8, 2007.

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  1. #1
    Does having the word best in a ad title usually improve ctr?
     
    sandyjo, Jun 8, 2007 IP
  2. 0lgi

    0lgi Notable Member

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    #2
    Well to tell the truth i used it on my forum and it slightly moved up but i dont believe it was the reason !

    Olgi
     
    0lgi, Jun 8, 2007 IP
  3. flip

    flip Peon

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    #3
    How can you have the word "best" in a Google ad when Google forbids the use of superlatives? I realize that Google will suspend this rule in some cases, but I don't believe very often.
     
    flip, Jun 8, 2007 IP
  4. sandyjo

    sandyjo Well-Known Member

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    #4
    but if it is review chart they will allow it
     
    sandyjo, Jun 8, 2007 IP
  5. speda1

    speda1 Well-Known Member

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    #5
    What is 'review chart'?
     
    speda1, Jun 8, 2007 IP
  6. sandyjo

    sandyjo Well-Known Member

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    #6
    just search under web hosting and you see a bunch of review sites promoting web hosting products saying they are #1
     
    sandyjo, Jun 8, 2007 IP
  7. Kieron

    Kieron Peon

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    #7
    Good tip, instead of "best" try "superb". :)
     
    Kieron, Jun 8, 2007 IP
  8. sandyjo

    sandyjo Well-Known Member

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    #8
    what is better about superb over best? isn't best meaning the top
     
    sandyjo, Jun 8, 2007 IP
  9. Kieron

    Kieron Peon

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    #9
    Strictly speaking "best" isn't allowed. but "superb" is.
     
    Kieron, Jun 8, 2007 IP
  10. sandyjo

    sandyjo Well-Known Member

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    #10
    But if "best" is allowed then best is a better choice?
     
    sandyjo, Jun 8, 2007 IP
  11. zelos

    zelos Peon

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    #11
    Try "great" or something.
     
    zelos, Jun 9, 2007 IP
  12. sandyjo

    sandyjo Well-Known Member

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    #12
    Best is allowed for review sites I talked with Google reps, so if this is the case, using the word Best is still not a good choice?
     
    sandyjo, Jun 11, 2007 IP
  13. perpetual_dream

    perpetual_dream Peon

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    #13
    Try to add it... you won't be allowed.........
     
    perpetual_dream, Jun 11, 2007 IP
  14. marzooq

    marzooq Active Member

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    #14
    when i try to put best, it says that u cannot use. hence i used top instead of best.
     
    marzooq, Jun 11, 2007 IP
  15. Huligan

    Huligan Peon

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    #15
    You can only use "#1", "best", etc. if you can verify it by a trusted third party.
     
    Huligan, Jun 11, 2007 IP
  16. duncan pollock

    duncan pollock Peon

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    #16
    The problem with words like best, superb, etc is the inevitable question that will spring to Google's mind or anyone else's for that matter, i.e. Who says so?
    The impression is hype and no one's going to believe you.
    In any case, an effective ad will, as it were, talk journalese, i.e. third person objective reporting instead of self-serving/self-congratulatory phrases.

    Duncan :(
     
    duncan pollock, Jun 11, 2007 IP
  17. steliosp

    steliosp Peon

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    #17
    Nice on Kieron! superb i think will do just fine! I need to test it though
     
    steliosp, Jun 12, 2007 IP
  18. antum

    antum Peon

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    #18
    There are usually better ways to promote than bragging. Try evoke interest or emotion in your Ad, write to capture attention...

    Of if you do use it, try to give proof.

    Best Hair Product
    Voted by HairForMen Mag
    Buy it now for $9.99
    http://www.HairProduct.com/

    If you offer proof people are more likely to beleive you.
     
    antum, Jun 12, 2007 IP