I work with a lot of sites performing SEO duties, essentially link building. I've had some great success but recently one of my clients is utterly refusing to rank for it's target keyword. motorhome-city.co.uk wont rank for "motorhomes to hire", even though it's technically a great site, has a linkscape moz trust of over 5 and good on-site SEO. so far I have built numerous links to this site under that anchor and have achieved nothing! I usually see results within 2 weeks, but after nearly 4 weeks we haven't see any movement whatsoever. any ideas or thoughts appreciated!
What types of links have you built? How strong is the competition? That seems like a pretty generic keyword, can you do something more regionally focused instead? One thing I've done for sites that aren't moving is to build some profile links as those seem to give the greatest push for my sites in a short time period.
Your website title is filled with keywords. It just look spammy to SE's! You said you are targeting the keyword "motorhomes to hire", it is not present in the h1 and the description. Also try to get a 1% keyword density. I also checked the back links and it is with the same anchor, you need anchor text variations.
it's not my website and i agree the title tag is rubbish. i've suggested they change but but it hasn't happened. in truth though, if you gain links from powerful sources you can rank pretty much irrespective of on-page content. i've seen this happen. the links i've gained are from related blogs - decent quality ones. this really SHOULD have had an effect by now, but the site doesnt appear in the top 500 results for that keyword. it's very strange.
The main problem is the title tag, how google can show that in search results. It was just copied from the keywords tag. The sites keywords and title is exactly the same! Also all the links that have been build is with the same anchor text. Its better to have some more variations to look more natural.
You need to be more patient, sometimes it can take 8-12 months to rank a site for a competitive phrase.
Nothing is strange about this at all! The title is LUDICROUSLY long - why on earth are they targetting the terms "holidays" and "short breaks" in the title when they don't stand a chance of ranking for these terms anyway? Why are there so many words in the title at all? The search engines will just be confused because they won't be able to figure out what the site is really about if the title is keyword-stuffed like it's 1994. I'm sure they can easily rank for "motorhomes to hire" if they sort out the title tag and make sure that this phrase is mentioned at least once, preferably at the top of the page. By the way, if they want any sort of traffic at all they would be better off getting the site optimised for "motorhomes for hire" instead of motorhomes to hire".
yes i am aware of the shortcomings of the on-site SEO - i have explained this to the client but they won't change it. never the less, this is an easy keyword to rank for and the site is actually VERY good (run some tests on it, linkscape gives it over 5/10 which is better than most sites). there must be some reason this site is not ranking for this keyword at all, and i just can't put that down to the title tag alone!
Well, in your first post you said that it has "good on-site SEO", so that's why I pointed it out. Your job would be a whole lot easier if they changed the stupid title and mentioned the target term towards the top of the page. I don't know how you can work with a client who refuses to change this and make the job so much harder than it already is. I think you underestimate the power of the title tag. But as you disagree we'll just leave it at that.
Simpseo is spot on, reduce that title tag and make sure the first keyword you use is the taget one. get the h1 tag in there at least and use the keyphrase on the page. I would also look at your internal linking structure. You have no text navigation and you do not interlink btween pages very much. This could be used. Also vary the anchor text of the backlink profile. I have just had a quick look and you are using "motorhomes to hire" all the time. A lot of these are sitewide links.
I would suggest you to do some initial website analysis of the Home page and any internal page of your website first. Check the keyword density, content, keywords and other seo factors. Then chalk out a plan how you will go about off-page activities for the site. I am sure, if you strategize it properly,, you will get your rankings back soon.
first analysis your competitor website which technique they use in submission, content, in website, layout also check competitor website backlink what they doing and they get paid link or free link in which popular webiste they put link