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Having keyword in all three match limits your impression?

Discussion in 'Google AdWords' started by beikepangzi, Jul 29, 2008.

  1. #1
    i'm not sure if this is true or not, but I have been running my new campaign for a week now. And having my keyword in all three format. However, I have very limited impression for some high traffic keyword. And the broad and phrase keywords all says the the ad is only triggered by the [exact] keyword. So they don't get much impression or not any.

    Is this the real reason that's stopping me from getting some traffic or if anyone else have some idea?

    P.S Most of my keyword quality scores are great and some are ok. But they are all active and having ad position between 1-8....yet they still don't get impressions..........
     
    beikepangzi, Jul 29, 2008 IP
  2. robertpriolo

    robertpriolo Peon

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    #2
    What keywords are you bidding on?

    What makes you think they are high traffic?
     
    robertpriolo, Jul 29, 2008 IP
  3. beikepangzi

    beikepangzi Peon

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    #3

    For example, PS2, video game rentals, game rentals, etc etc

    now the game rentals broad keyword only had 65 impression and i have great quality score and ad position of 5. Now that can't be right to only get 65 impressions, right?

    When i hover my mouse over to the keyword, it says even someting something, but the ad is triggered by [game rentals]
     
    beikepangzi, Jul 29, 2008 IP
  4. robertpriolo

    robertpriolo Peon

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    #4
    Is this a brand new account?

    Do you have any geo targeting restrictions, or time of day restrictions?
     
    robertpriolo, Jul 29, 2008 IP
  5. beikepangzi

    beikepangzi Peon

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    #5
    It is a new account within my MCC account. THere're no geo targeting restrictions nor time of day restrictions
     
    beikepangzi, Jul 29, 2008 IP
  6. robertpriolo

    robertpriolo Peon

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    #6
    It could be the new account throttle that google puts on brand new accounts

    Also, is this content target, search target or both?
     
    robertpriolo, Jul 29, 2008 IP
  7. beikepangzi

    beikepangzi Peon

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    #7
    I ahve search and content splited. The search campaigns have well tight keywords in their adgroups
     
    beikepangzi, Jul 29, 2008 IP
  8. beikepangzi

    beikepangzi Peon

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    #8
    Hi Robert

    So is it a good idea to bid all three match type for the same keyword. I usually bid the exact and phrase higher than broad because they usually convert higher. However, will bidding all three match type limit my impression?
     
    beikepangzi, Jul 30, 2008 IP
  9. robertpriolo

    robertpriolo Peon

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    #9
    you only need broad and exact

    phrase is kinda useless unless costs are really really hard to control
     
    robertpriolo, Jul 30, 2008 IP
  10. beikepangzi

    beikepangzi Peon

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    #10
    I see, But as i put my keywords in both broad and exact. Only the exact has impression, all the broad terms not getting impressions and said something like although your ad is showing , but it is triggered by the [exact] keyword. something like this..

    So I thought having both will limit you??
     
    beikepangzi, Jul 30, 2008 IP
  11. robertpriolo

    robertpriolo Peon

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    #11
    No there should be no limitation

    Im not sure why you are getting that message unless you are duping your keywords somewhere else as well.
     
    robertpriolo, Jul 30, 2008 IP
  12. pinkblush

    pinkblush Peon

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    #12
    That's strange. Based on my experience, broad match gets a lot of impression than exact and phrase match.
     
    pinkblush, Jul 30, 2008 IP
  13. beikepangzi

    beikepangzi Peon

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    #13
    I know. I find it strange too. Really weird why i couldn't get impression when i have both broad and exact for the same keyword
     
    beikepangzi, Jul 30, 2008 IP
  14. beikepangzi

    beikepangzi Peon

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    #14
    Hi Robert

    This is the message it shows when i have both broad and exact on

    "Note: in this diagnosis the search whatever just example did not trigger this keyword. However, another keyword in this ad group ( [whatever just example] ) is triggered by this search.

    what does that suppose to mean?
     
    beikepangzi, Jul 31, 2008 IP
  15. robertpriolo

    robertpriolo Peon

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    #15
    separate your match types in different adgroups. They should not be combined anyways
     
    robertpriolo, Aug 1, 2008 IP
  16. seoster

    seoster Well-Known Member

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    #16
    tightly themed adgroups is the way to go, including match types.
     
    seoster, Aug 1, 2008 IP
  17. beikepangzi

    beikepangzi Peon

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    #17
    Robert,

    thanks for that tips, :):D:D:D
     
    beikepangzi, Aug 1, 2008 IP
  18. duncan pollock

    duncan pollock Peon

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    #18
    It makes sense to use all three choices for each keyword. Google simply chooses the one that's closest to the search phrase and it doesn't really matter which one it is. The more important point is to maximize your chances of a click.

    Duncan
     
    duncan pollock, Aug 3, 2008 IP
  19. beikepangzi

    beikepangzi Peon

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    #19
    Indeed. But not if you put the keyword in all 3 format into the same adgroup
     
    beikepangzi, Aug 3, 2008 IP