Have you tried using the social networking application Vine? If you have, is it easy to use and have you see a benefit to using it? What are your experiences? If you aren't familiar with Vine read Increase Your Marketing Efforts With Vine here: http://blog.thenetimpact.com/2013/03/increase-your-marketing-efforts-with-vine/
Here's a blog post about it: http://blog.thenetimpact.com/2013/03/increase-your-marketing-efforts-with-vine/
Vine is definitely a fun tool, but not one I can see companies benefiting from using. It is an easy to use video editor that allows users to film and share fun videos between friends. I think companies are much better off filming their own videos professionally and sharing them through Youtube.