Hi, I'm looking at the pubmatic business model and find it very interesting. Basically it seats between your website and 9 different Ad networks,such as Adsense, yahoo, value click .... and give you a single management interface. So it's now easy to consolidate logins and performance reports among the differents networks. The idea is so far so good. Now what they pretends is that they make the ad networks fight for a place on your website.... so basically whoever pays more is on your website .... yahoo or Google in a single day. they Claim 20 to 90% revenue increase on your website. Has someone already used this service and can tell if they had better results?? thanks
I just signed up right now, but I had to pull the code because it was blank. I'll let you know more when I get it working. It sounds good, though.